Every product problem is a strategy problem first.
I lead product design for complex enterprise products in banking, healthcare, and SaaS. The hardest part is rarely the design — it is deciding what to actually build, and why.
I start every engagement before wireframes exist. Reframing the brief, aligning stakeholders, and establishing the real problem is where most of my energy goes. Clarity at the start is worth ten rounds of revisions later.
AI has become a genuine thinking partner in how I work. I use it to pressure-test assumptions, surface alternative framings, and compress the research phase — not to move faster, but to think more clearly.
Outside work I travel, go off-roading, train, and practise Sewa (selfless community service). It keeps me grounded and gives me a perspective I can't find at a desk.
The most expensive product mistake is solving the wrong problem beautifully.
Healthcare & SaaS