Case Study 03 · Global Health · Enterprise UX

GISAID

Redesigning a global genomic surveillance platform as a decision-support system — for policymakers who need to act at 2am during a health crisis, not interpret raw sequence data.

Lead UX Designer Global Health Policy Platform Multi-Stakeholder Genomic Surveillance
"What decision does this data help a policymaker make at 2am during a health crisis? That question replaced every technical requirement on the brief."
Role
Lead UX Designer
Platform
Global Genomic Surveillance Web Platform
Stakeholders
Scientists · Policymakers · WHO Officials · Public Health Communicators · Lab Technicians
Key Outcome
↑65% faster policy-grade insight · 3-mode architecture
Executive Summary

The brief said data platform.
The real problem was decisions under pressure.

GISAID is a global genomic surveillance platform used by scientists, policymakers, and public health officials to track pathogen evolution in real time. During the COVID-19 pandemic, it became critical infrastructure — the database behind variant identification, border policy decisions, and WHO surveillance advisories.

The brief was to improve the platform's usability. The research revealed a more fundamental problem: the platform had been built for scientists and was now being used — urgently, under pressure — by five completely different user types with completely different information needs. A policymaker at 2am needing a policy recommendation and a virologist analysing sequence phylogeny are using the same data for entirely different decisions. One interface couldn't serve both.

The strategic reframe: GISAID was not a data platform with usability problems. It was a decision-support system that had never been designed as one. The three-mode architecture that followed — Scientist Mode, Policy Mode, Communications Mode — was the design solution to a problem the brief had never articulated.

Stakeholder Ecosystem · Five User Types · One Platform

The platform served five users.
It had been designed for one.

Every user type had different information needs, different technical fluency, and different decision contexts. The original platform served scientists well and failed everyone else.

User 01
Virologists & Genomic Scientists
Need: Raw sequence data, phylogenetic trees, technical metadata, comparison tools. Current platform was designed for them. High technical fluency. Long session depth.
User 02
Public Health Policymakers
Need: "What do I do about this variant?" Not raw data — policy-grade insight translated into decision language. Often acting under severe time pressure with minimal technical background.
User 03
WHO & Global Health Officials
Need: Cross-country comparison, trend surveillance, outbreak pattern recognition. Working across multiple simultaneous events. Need rapid orientation, not deep analysis.
User 04
Public Health Communicators
Need: Translatable summaries, embeddable visualisations, communication-ready data. The people who brief the press, write advisories, and produce public health messaging.
User 05
Laboratory Technicians
Need: Sequence submission, quality control tools, submission status, error correction. Operational users maintaining the data pipeline that feeds everything else.
The Reframe
One platform for five different decisions
The problem wasn't the interface. It was that one interface was asked to serve five completely different cognitive tasks. The solution wasn't better UX — it was architecture: separate modes for separate decisions, powered by the same underlying data.
Problem Landscape · Four Structural Failures

Not usability problems. Architecture problems.

Failure 01
Data without translation

Raw genomic data presented without contextualisation for non-scientist users. Policymakers and communications teams had to manually interpret sequence data — work that required PhD-level virology expertise the platform assumed they had.

Failure 02
Single taxonomy for five mental models

Navigation organised by data structure (submission date, clade, geographic origin) rather than decision context. A policymaker looking for "what's the threat from this variant in Southeast Asia" had to learn genomic taxonomy to find the answer.

Failure 03
Surveillance ≠ decision support

The platform was excellent at surveillance — tracking what was happening in real time. It was not designed to support decisions about what to do. The gap between "here's the data" and "here's what this means for your policy decision" was filled by email chains and manual analysis.

Failure 04
Crisis use in a non-crisis design

The platform had been designed for routine scientific use — calm, exploratory, deep. During a crisis event, it was being used by exhausted officials at 2am, needing rapid orientation and clear action signals. The design assumed time and expertise neither was available during a health emergency.

The Brief

Improve the usability of the existing platform.

Better search. Cleaner data visualisation. Faster navigation. A fresher UI. The problem framed as a design polish task — the platform was hard to use, make it easier.

The Strategic Reframe

Redesign it as a decision-support system for five distinct user types.

The usability problem was a symptom. The cause: one interface architecture asked to serve five entirely different cognitive tasks, with five different information needs, in five different pressure contexts. The solution was structural, not cosmetic.

"What decision does this data help a policymaker make at 2am?"
The question that replaced every technical requirement.
Experience Architecture · Three-Mode System

One data set. Three interfaces.
Each designed for a different decision.

The three-mode architecture was the core design intervention — same underlying genomic data, surfaced through completely different interaction models depending on the user's decision context.

Mode 01
Scientist Mode
Virologists · Genomic Researchers · Lab Scientists

Full data depth. Raw sequence access, phylogenetic tree visualisation, clade comparison, technical metadata. The existing platform's strengths preserved and enhanced. Optimised for expert exploration over extended sessions.

→ Preserved existing workflows · Enhanced for power users
Mode 02
Policy Mode
Policymakers · WHO Officials · Government Health Advisors

Decision-translated intelligence. The same data, interpreted into policy language: threat level, geographic spread rate, comparison to prior variants, recommended monitoring thresholds. No genomic expertise required. Designed for 2am crisis conditions — rapid orientation, clear action signals.

→ 65% faster policy-grade insight [simulated scenario]
Mode 03
Communications Mode
Public Health Communicators · Press Officers · Advisory Authors

Translatable, embeddable, shareable. Visualisations formatted for external use, summaries drafted in accessible language, data ready for advisories and press briefings. Designed for the people who translate scientific data into public understanding.

→ Communication assets in-platform · No external tooling needed
Product Walkthrough

Explore the Experience

Five key screens from the final platform — from initial discovery through the complete client-facing experience.

Leadership · Four Defining Moments ⭐

The decisions that shaped the platform

Decision 01 · Research Phase
Domain translation — learning genomics to design for it

The GISAID project required designing for users with PhD-level genomic expertise — without having that expertise myself. I spent two weeks before design work began doing deep domain immersion: reading WHO surveillance reports, interviewing virologists, and shadowing a public health team during a monitoring session. The principle: you cannot design a legible system for expert users without understanding what makes their domain complex. Aesthetic competence is insufficient.

→ Domain expertise informed every content and IA decision. Scientist Mode preserved workflows correctly rather than simplifying them inappropriately.
Decision 02 · Framing Phase
Reframing complexity — the 2am question

The biggest design challenge was convincing stakeholders to support a three-mode architecture over a single improved platform. The "2am policymaker" scenario was the tool: "Someone at the WHO gets woken at 2am. A new variant has been detected. They open GISAID. What do they need to do in the next 20 minutes to issue a preliminary advisory?" Walking through that scenario with the existing UI made the structural problem visible in a way that no research presentation could. The room understood in 5 minutes what the brief had missed entirely.

→ Three-mode architecture approved. Stakeholder alignment achieved through scenario, not slide.
Decision 03 · Design Phase
Depth over breadth — the sprint discipline

With five user types and three modes, there was pressure to deliver something for everyone in every sprint. I made a deliberate call to go deep on Policy Mode first — completing it to high fidelity before touching the other modes. The rationale: Policy Mode represented the highest-stakes failure case (a policymaker making wrong decisions during a health crisis) and was the furthest from the original platform's capabilities. If the architecture couldn't serve that user, no amount of Scientist Mode polish would make the project a success.

→ Policy Mode validated in sprint testing before scope expanded. Architecture proven on the hardest case first.
Decision 04 · Validation Phase
Held the launch — the heuristic evaluation finding

A heuristic evaluation two weeks before sprint completion identified a critical failure: the mode-switching UI was invisible to new users. Users defaulted to Scientist Mode (the first screen) and never discovered Policy Mode existed. The architecture was correct; the navigation between modes was broken. I delayed the sprint review, rebuilt the mode-entry experience as a prominent first-run choice rather than a buried settings toggle, and re-evaluated. The fix was simple. Missing it would have meant the most important user type never reaching their interface.

→ Mode-switching discoverability resolved. Policy Mode access confirmed in re-evaluation [heuristic evaluation context].
Outcomes · Sprint Testing & Simulation Results
↑65% Faster Policy Insight Time-to-policy-grade insight reduced 65% in simulated health emergency scenario vs. original platform
↓72% Error Rate Policy Mode user errors 72% lower than original platform in sprint user testing sessions
4.6/5 Trust Score Policymaker trust in platform data 4.6/5.0 — measured by concept testing survey, Policy Mode
92% Task Success Pilot analysis: 92% of policy-oriented tasks completed correctly vs. 54% on original platform
3 Modes Shipped Full three-mode architecture completed: Scientist, Policy, and Communications — all validated in testing

All metrics from sprint testing, pilot analysis, and simulated health scenarios. Not post-production deployment data.

Reflection
What I'd
do
differently
01
Policy Mode needed a crisis simulation from day one

The 2am policymaker scenario was the argument that sold the architecture — but it only became a formal design tool in Month 2. From the start, I should have run structured crisis simulations as a core research method: a real (or volunteer) policymaker, a real dataset, a time-constrained task, and a facilitator measuring every moment of friction. That would have produced sharper Policy Mode requirements than any interview or heuristic evaluation could.

02
The Laboratory Technician mode was under-designed

The three-mode architecture addressed the decision-making users. It didn't adequately address the operational users — laboratory technicians responsible for sequence submission and quality control. Their workflows were improved incrementally rather than redesigned. They are the data pipeline that makes the entire platform possible; their experience deserved the same structural attention as the policy users who depended on their data.

03
Cross-mode navigation needed more investment

The heuristic evaluation finding — that mode-switching was invisible — was caught in time. But the post-fix solution (a prominent first-run mode picker) was functional rather than elegant. A richer cross-mode navigation system — where a policymaker could request the underlying scientific data without leaving Policy Mode, or a scientist could surface a communications-ready summary from their deep analysis view — would have created a more powerful system. We built the modes well. We under-designed the connections between them.

04
Localisation was out of scope but shouldn't have been

GISAID is a global platform used during health crises in countries where English is not the working language of policy. The three-mode architecture was designed and tested entirely in English. For Policy Mode specifically — where correct interpretation of risk language is critical — localisation is not a feature enhancement. It's a safety requirement. I would push for it to be in scope from the brief, not deferred to a future phase.